How it works · six minutes
Most brands list on Faire and wait. We go the other way.
Every month we put your line in front of thousands of real retailers who could stock it, so buyers arrive because you reached them, not because they happened to scroll past you.
Two ways to fill a pipeline · the same month
Buyers who saw you, buyers who heard from you, and the emails behind them. A typical starting list runs between seven and fifteen thousand businesses. Each prospect gets two emails a month, enough to be noticed, not enough to be a nuisance.
01
Finding them
Start with every store out there. Cross off the ones that don't fit.
We pull thousands of stores from Google Maps, LinkedIn and business directories, then read each one's website, reviews and pages, and cross off every store that couldn't really sell your product. What's left is the good fits, with the name and working email of the person there who does the buying.
Every store we can find, cut down to the short list we email
Four questions, asked of every store
For every store, we read
Their website, their Google Business Profile, LinkedIn, Yelp and Facebook. Then the reviews, to see what the shop is actually known for.
One month at a typical starting volume. The exact numbers move with your category and how aggressive you want to be. The method doesn't: nobody goes on your list until we've looked at their actual store, found the person who does the buying, and checked that their email address really works.
02
Getting delivered
Send 15,000 emails from your own domain and you won't have a domain.
Volume from a single address torches its reputation in days, and once you're in spam you're invisible and you've damaged the domain your real customers email. So we build a separate sending estate and never touch yours.
The same 15,000 emails · two ways to send them
One inbox, all the volume
Mail filtered. Your customers' replies go with it.
A dedicated estate · warmed, split, monitored
Mail delivered. Your own domain never sends a thing.
We build a set of dedicated domains with their own inboxes, and add more as your volume grows. Every inbox is warmed for weeks before it sends anything real, then kept to a human-sized number of emails a day. SPF, DKIM and DMARC are configured on all of them and monitored daily, and your primary brand domain is never used for outreach.
03
Giving them a reason
The same email to everyone is the same as no email to anyone.
First we build an offer worth replying to, usually a low-risk way in like a free sample or a small trial order. Then we cut the list into segments and write to each one about the thing that segment actually worries about.
Worked example · a dog toy brand · three segments · pick one
What they worry about · client safety
A chew that won't come back as a client complaint
Hi Dr. Reyes, most clinics we work with keep a small toy shelf and want zero risk attached to it. Ours are non-toxic, single-material, and sized so nothing on the shelf becomes a choking conversation. The starter set is 12 units, one shelf, no minimum reorder. Happy to send one free so your techs can try to destroy it before you decide.
What doesn't work
"Do you want to sell our stuff in your store?"
What they worry about · shelf space is tiny
One shelf, and it earns its spot
Hi Maya, most boutiques we work with give a new brand one shelf and a month to prove it. Ours is a single-material chew in three sizes, so it takes one facing, and the packaging was designed to be picked up. The starter set is 12 units, no minimum reorder. Happy to send one free so you can see it next to what you already carry.
What doesn't work
"Do you want to sell our stuff in your store?"
What they worry about · won't carry dead stock
Sell-through numbers before you commit a planogram
Hi Jordan, buying for twelve stores makes the question sell-through, not the toy. We can share the numbers from the independents that stock us, and start with a pilot in two stores at trade terms before anyone commits a planogram slot. Samples for the committee are on us.
What doesn't work
"Do you want to sell our stuff in your store?"
Same product, same offer, three different angles. Your real sequences are written with you and tested on subject line and call to action while they run.
04
Converting the reply
A reply is the halfway point, not the finish line.
Buyer interest has a shelf life measured in hours. Every reply arrives with a response already written in your voice. You read it and press send. Everything after that runs on a timer, so nothing goes cold in a shared inbox.
The route every interested reply takes
This row happens in seconds, not days. If they write back at any point, the timers stop and it goes back to the draft.
Buyer · Dana · Marlow & Pine General StoreLove the look of the line. Could you send wholesale pricing, and maybe a sample we could try in store first?
Drafted for you · your voice, your termsHi Dana, great to hear from you. I'm putting a sample in the post to Marlow & Pine today, and I've attached the wholesale price list and line sheet so you can see how the range sits next to what you already carry.
Read as interested · wants pricing and a sample · sent 41 seconds after she wrote
No AI-written email ever sends itself. The system writes the draft. A person presses send.
The night shift · it answers and follows up while you're away
Three watchers behind every conversation · only the matching one fires
If they go quiet
- Day 3A friendly nudge, same thread, same address.
- Day 14+One last call, then marked lost so the list stays clean.
If a sample ships
- LandedThe carrier tells us the exact day the box arrives.
- Day 5"How did it go?" with a direct link to order.
- Day 12A personal check-in in your voice, offering a quick call.
If they order
- +1 monthA re-order check-in: did it sell? Top them up.
- LaterWhen stock should be running low, the portal's own email goes out.
Every touch goes out as a reply inside the same thread, from the same person who wrote first, so it reads as one conversation rather than a campaign. Cadence is tuned per client, and a chase never fires at someone who is waiting on you for an answer.
05
The portal, if you need it
We'll build the wholesale side of your store too.
No point opening the floodgates if there's nowhere for buyers to land. Shopify now supports proper wholesale on any plan, so we set the whole thing up: pricing rules, minimums, payment terms, the lot. Your only job is deciding who gets in.
A retailer applies · you approve · the rest is wired · try the button
Applied for a wholesale account
Harbor & Pine Mercantile 2 locations · OregonThis is the only step you do.
- Wholesale pricing attached to their account
- Minimum order requirement applied
- Payment terms set
- Welcome sequence sent
- Tagged for future follow-ups
- They can place their first order today
We also set up Klaviyo, or whichever email platform you already use, so your wholesale list keeps hearing from you: branded new-season, restock and offer emails going out on their own alongside the one-to-one outreach. Already have wholesale set up elsewhere? We leave it alone and point the outreach at it instead.
In one line
We build the pipeline, run it, and hand you the conversations.
Find them
Researched one by one
Thousands of retailers cut down to the ones who could genuinely stock you: decision-maker named, email verified.
Reach them
A warmed sending estate
Roughly 15,000 emails a month in front of them, with your own domain kept out of it.
Give them a reason
One angle per segment
An offer worth replying to, and copy written so each type of buyer hears about what it actually cares about.
Close them
A draft on every reply
Every reply comes back ready to send, and every warm lead is followed up on a timer until they buy, book, or bow out.
06
Proof
The same engine, running for real brands.
Client numbers from live campaigns: a launch, a multi-segment build, and pure top-of-funnel scale.
Who we work with
Cold outreach · launch
Saved by Grace Co.
The full system stood up from a standing start. Retailers began signing on before the first month of outreach was finished.
Multi-segment retail
Zoka Coffee
Restaurants, chain hotels and independent shops written to in parallel, one playbook per segment.
Top-of-funnel volume
Sesh
Pure reach: thousands of retailers a month, with every interested reply routed to the client's own team.
Next step
If that logic holds, book the call.
Twenty minutes. We show you how our system would run for your business, and you decide.